LineageNJ Advisory Services Pvt. Ltd. has a strong lineage, as a part of the NJ Group. NJ India Invest Pvt. Ltd. (NJ), the flagship company of the group, was started in 1994 to cater to the growing needs in the financial services industry. NJ today is one of the leading distributors of investment products and providers of financial services in India. The NJ group has a very strong understanding and domain expertise in financial investments space and portfolio management services accumulated over 20 years of experience in the industry. NJ is amongst the largest distributors of mutual funds in India and has over Rs.21,500 Cr. + * of mutual fund assets under advice. NJ also has one of the largest network of financial products distributors in India, numbering over 21,000*, engaged in distribution of financial products.
The NJ Group is also spreading its Real Estate business by undertaking projects in engagement with various stakeholders. NJ also provides training and development services under the brand of NJ Gurukul. NJ Gurukul is one of the largest trainers of AMFI - Mutual Funds certification and is also one of the selected Education Providers (EP) of the prestigious Certified Financial Planner (CFP) certification affiliated to FPSB India. NJ Insurance Brokers is a registered Insurance Broker with IRDA and offers insurance solutions to the clients. NJ Group recently also ventured into Information Technology business, offering clients with solutions that leverage upon the Group's strong IT expertise. The NJ group is currently present in over 94 locations across 19 states in India and has over 1,100 + employees.
The NJ Group prides in being a professionally managed, quality focused and customer centric group. The NJ Group gives critical importance to internal processes and technology for providing convenience and value to clients. NJ places a lot of importance to research and has an in-house research team dedicated to mutual fund analysis and experience in portfolio management, something that we strongly leverage at NJAS. At the heart of the NJ Group is the vision for overall financial well-being of the customer. As part of the NJ Group, we share the same ethos, values and culture and all the initiatives undertaken and services being offered by us are in line with this vision, to which we are committed.* Updated as on 20/03/2015